Mike McCracken

My 36 year career with Procter & Gamble involved a number of experiences in customer development, consumer and customer marketing and principle development for business planning, target marketing, and development of business objectives, goals, strategies and executions. I was also heavily involved in sales training, personel coaching and development, new channel exploration and acquisition/transfer of businesses and resources. The business principles I learned over the years will help start up small businesses get started and explore ways of developing a sustainable customer base.