We surveyed a variety of marketing professionals and small business owners for their customer segmentation discovery tips. Here are their recommendations on how to define customer segments.
The racial wealth gap in the US is not only a burden on minorities but for the overall economy. Nahla Davies dives into how this gap impacts all business and provides tips to promote equality.
Gain insights from Black entrepreneurs who have grown their businesses from the ground up. SCORE sat down with the founders of four different companies to learn about the truths and intricacies of being a Black business owner in the United States.
With so many questions to consider, we decided to ask 12 small business owners a question ourselves: What is your best tip for someone looking to name their business? We collected the best business naming tips and have summarized their answers below.
Financial statements are vital to the success of any company but particularly start-ups. SCORE mentor Sarah Hadjhamou shares why they are a big part of growing your start-up.
As the world continues to rely on virtual and hybrid events in the wake of the COVID-19 pandemic, small to mid-sized businesses can use this transition to their advantage. To accomplish this, small to mid-sized businesses can look to Broadway shows for inspiration.