Fabienne Christenson's Possets Perfume finally did what she had always secretly wanted to do: make and sell perfume. Christenson decided to use the internet as her storefront, as overseas customers would be an essential part of her business.
 

My successes. 

Perfumer Discovers Sweet Scent of Success with Possets
After working for over a decade in manufacturing, Fabienne Christenson finally did what she had always secretly wanted to do: make and sell perfume. Christenson decided to use the internet as her storefront, as overseas customers would be an essential part of her business.
Though she created a business plan in MBA school, following through on it in real life was a different matter. She sat down with Dick Wendel from SCORE in 2006 and thoroughly examined her company's goals, strengths, weaknesses, and needs.
Writing a new plan took more than a month of hard work, but Christenson says it was worth it.
"I felt as if I had left no problem unexamined and I changed my mind about a number of important factors during my writing. For instance, what should I do if there is an economic downturn? Good thing I thought of that. If I hadn't, I know I would have priced myself out of the success zone," said Christenson. "The best thing about a business plan is that you must take a look at where you are likely to end up and what you need to do about it in advance.
"With a good business plan you won't get caught by unexpected circumstances because you will have researched it all when it's the most powerful: at the beginning of your business. You really do have to sit down and do that plan."
Possets Perfume is located at
www.possets.com. Christenson has a lively blog, Facebook page, Twitter account, podcast, and a Hubpage as well as a member forum. Descriptions of hundreds of fragrances to choose from are on her site, with something new all the time. Possets Perfume is also sold retail at bigg's/Remke in Hyde Park.

How SCORE helped. 

Fabienne Christenson's Possets Perfume finally did what she had always secretly wanted to do: make and sell perfume. Christenson decided to use the internet as her storefront, as overseas customers would be an essential part of her business.
 

What's great about my mentor? 

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Possels Perfume